Are you thinking about fulfilling your lifelong dream of running a home-based food business? How are you going to make sure that everyone hears about your food business if you’re not situated at a brick-and-mortar store? You won’t have the benefit of people passing by your store and learning about your food business. This is where social media is your best bet.
In this article, we’ll list how you can use social media platforms to market your home-based food business.
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Tips to Promote Your Home-Based Food Business on Social Media
Check out the following 5 tips to learn how you can upgrade your promotional strategy and effectively promote your home-based food business on social media today.
Who Are Your Target Customers?
People who are running a food business want everyone to try their food. But realistically, narrowing down who the target customers are is important. Knowing that will help you design a strategy that is aligned with their taste, budget, and reach.
Firstly, take a look at your existing customers. Check the demographic characteristics of people who order food from your home-based food business. Find out if there’s a consistency in their location, age, gender, ethnicity, food preferences, and more. Even though your first customers may be biased because they include your friends and family, this information can still give you clues about an ideal customer for your food business.
Now, you must build an ideal customer profile. It will help you figure out who is going to buy your food and how you can continue reaching out to them. If you are making and selling food from an ethnic branch, are you only serving customers of the same ethnicity, or are you open to a wider audience?
Have You Researched Your Competition?
You should also have a good understanding of who your competition is. It could be another food business offering a similar menu or targeting a similar market. Check the menu on their websites or social media platforms, find out their pricing, and what kind of promotions they are using to attract customers.
How often do they post on their social media platforms? Do they engage with their followers? Who is reposting their content? Do they have any social media influencers as a part of their promotional strategy?
Have customers posted their online analysis? This will give you an idea about what their customers like and dislike about their business. For instance, if your competition lacks responsive customer support, you can capitalize on that and make sure your customer service is more active.
Hence, knowing what your competition is selling can help you to carve your specific niche.
What Social Media Platform Are You Using?
Now it’s time to create a social media platform for your home-based food business, but which one are you going for? There are simply too many social media platforms out there, and that’s a lot of platforms to manage, especially for a home-based food business.
You can go for Instagram for your food business because it’s entirely a visual platform where you can showcase your food. You will also find many food influencers on Instagram that you can connect with for promotions.
On Facebook, you’ll find a niche community where people who are interested in your kind of food hang out. For instance, if you are selling vegan food, you’ll definitely find a huge bunch of them on specific Facebook groups. You can create your Facebook account and promote your products in these Facebook communities.
If your target is tourists or the younger generation, TikTok is your best bet. Creating video content for TikTok may cost you a hefty amount, but you can also reuse your TikTok content on Instagram and Facebook pages. So that is not entirely a loss.
Figure out what social media platforms your customers use, and start there!
Do You Have Any Promotion Ideas?
Your customers love a good deal, so you must offer promotions to incentivize your existing and potential customers.
Here are some ideas you can use to attract your customers;
- The first 15 customers in the first week get $15 off their order
- Get free delivery if you purchase $50 or more
- Refer a friend and get $10 on your order
Let your customers know about these promotions on your social media platforms so they can avail of them.
Have You Considered Paid Advertising?
You can try this, too, if you have a budget.
Once you figure out your target market, you can then use digital marketing to promote to your audience. Social media platforms like Facebook and Instagram allow you to post promotional content so that you can target your audience based on demographic attributes. So that you are only spending money on customers who are most likely to buy from your food business.
Another thing you can try is influencer marketing. Find a social media food influencer who can create content to showcase food preferences that your target audience would like. For instance, if you are offering halal food, you can go for influencers who are into halal food.
Final Thoughts
As you can already tell from the above, there are many things to consider before you start using social media platforms to promote your home-based food business.
Just follow the steps as advised in the article, and you’ll ultimately start attracting a potential audience for your home-based food audience.
